solution-analytics.html
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<h2>Industry Solution</h2>
<span>Adobe Analytics</span>
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<h3>What is Adobe Analytics?</h3>
<span>Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.</span>
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<h3>Gather deeper insights with these Adobe Analytics solutions.</h3>
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<img src="../images/solutions/54658.amc-reimagine-analytics-icon.insight.60x60.png"/>
<h4>Adobe Analytics: Mobile Apps</h4>
<span>Improve mobile app discovery and engagement with integrated app analytics, messaging and intelligent location marketing.</span>
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<h4>Adobe Analytics Premium: Customer360</h4>
<span>Understand the entire customer journey across multiple channels, delivering relevant and timely content to prospects and customers.</span>
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<h4>Adobe Analytics Premium: Complete</h4>
<span>Use 360-degree customer views, powerful predictive models and algorithmic cross-channel attribution to drive your digital marketing.</span>
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<h4>Adobe Analytics: Video</h4>
<span>Standardize content and advertising measurement of viewer engagement across digital devices and platforms.</span>
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<h4>Adobe Analytics Premium: Attribution</h4>
<span>Measure the true impact of your marketing campaigns and channels on customer acquisition.</span>
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<h4>Adobe Analytics Premium: Predictive Intelligence</h4>
<span>Make forward-looking decisions and enable data-driven responses to real-time customer activities.</span>
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<h3>Adobe Analytics Standard</h3>
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<h3>Data tells your business’s story. <br>
And helps you make customers the hero.</h3>
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<span>Adobe Analytics is an analytics solution within the Adobe Marketing Cloud that helps you understand your customers, find hidden opportunities, and identify issues — all with real-time, multichannel data. Integrate Analytics with your Marketing Cloud and other digital marketing functions to bring data insight to every business goal and customer interaction.</span>
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<h4>Improve customer experience</h4>
<span>By basing your decisions on data and facts, you’ll know — rather than guess — how your most valuable customers engage with you and how to find more people like them.</span>
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<h4>See all of your data together</h4>
<span>Bring your different marketing channels together in real time to see the story they tell collectively and the pictures they paint about your customers.</span>
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<h4>Keep everyone informed</h4>
<span>Use the simple sharing and sending abilities to keep your team, department, or organization up to date on the insights that matter to your goals and needs.</span>
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<h3>See what Adobe Analytics can do.</h3>
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<h4>Reports and dashboards</h4>
<span>Organize and visualize any data in dashboards and detailed reports. Share dashboards and reports through email and mobile.</span>
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<h4>Ad hoc analysis</h4>
<span>Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations, and opportunities.</span>
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<h4>Analysis workspace</h4>
<span>Combine dimensions, metrics, segments, and date ranges in any combination, with unlimited breakdowns and comparisons.</span>
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<h4>Segmentation</h4>
<span>Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.</span>
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<h4>Real-time automation</h4>
<span>Don’t just analyze data. Act on it with automated real-time and rules-based decision-making tools.</span>
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<h4>Customer retention</h4>
<span>Analyze how your customers interact with your properties and better understand the drivers behind customer churn.</span>
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<h3>Adobe Analytics Premium: Complete</h3>
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<h3>Welcome to first class.</h3>
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<span>It’s our fully loaded analytics solution. We’re talking bells and whistles. It uses 360-degree customer views, powerful predictive models, and algorithmic cross-channel attribution to help you get the most out of digital marketing. Use Adobe Analytics Premium Complete to make data-driven and customer-focused marketing decisions.</span>
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<h4>Predictive Intelligence</h4>
<span>Go beyond what your customers did yesterday, or last week, and start making decisions on what your customers are doing now — and what they’ll do tomorrow. Use advanced analytics to know what impacts your business, and make decisions based on what you know your future customers and opportunities will be.</span>
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<h4>360-degree customer analysis</h4>
<span>There’s a lot more you can learn about your customers besides what they do on your website. Build your customer profiles with online and offline information to better understand who they are and how you can present each one with a more personalized experience.</span>
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<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.cross-channel-attribution.300x173.jpg"/>
<h4>Cross-channel attribution</h4>
<span>Understand how your paid, owned, and earned media drive your business. Use algorithmic attribution to determine the impact of each marketing touch and how your customers move from prospect to loyal customer.</span>
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<h3>See what Analytics Premium Complete can do.</h3>
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<h4>Algorithmic attribution</h4>
<span>Algorithmic attribution uses advanced statistics and machine learning to determine the amount of impact of each experience — leading to an understanding of marketing campaign effectiveness.</span>
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<h4>Integration with Adobe Marketing Cloud</h4>
<span>Integrate predictive intelligence data and insights directly into your use of Adobe Target, Adobe Audience Manager, Adobe Campaign, Adobe Media Optimizer, and Adobe Social.</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>Customer attributes</h4>
<span>Combine customer attribute data with behavioral data to create more dynamic segments and insights through a richer understanding of your customers.</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>Audience clustering</h4>
<span>Intelligently categorize individuals into personas based on similarities in product preference, geo-demographics, and behavioral attributes.</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>Customer journey optimization</h4>
<span>Analyze all of the places you interact with customers to improve service, find cross-sell opportunities, and present more consistent customer experiences.</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>Live Stream</h4>
<span>See what’s happening right now with your site visitors through a real-time events fire hose visualization.</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>Contribution analysis</h4>
<span>Intelligently identifies potential causes for anomalies and significant changes in trended data.</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>Propensity scoring</h4>
<span>Predict which customers are most likely to convert, churn, or respond and target them appropriately and efficiently.</span>
</div>
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<h3>Adobe Analytics Premium: Predictive Intelligence</h3>
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<h3>Seeing the future isn’t a super hero power. <br>
It’s a marketing tool.</h3>
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<span>Predictive Intelligence uses innovations in machine learning and data visualization to help you see the impact of marketing activities, perform “what if” scenarios to predict outcomes, and identify the probability of visitor engagement through predictive scoring.</span>
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<img src="../images/solutions/54658.en.analytics.feature.real-time-data.300x173.jpg"/>
<h4>Work in the now with real-time data.</h4>
<span>See what’s happening right now with your site visitors to enable data-driven responses to actionable events, using a real-time events fire hose.</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.360-degree-customer-analysis.300x173.jpg"/>
<h4>Separate the crucial info from the trivial.</h4>
<span>Understand the driving forces influencing your business anomalies, and measure the contributing impact.
</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.plan-for-the-future.300x173.jpg"/>
<h4>Plan for the future through data science.</h4>
<span>Use powerful data science processes, such as data mining and statistical modeling, to understand past performance to better improve future marketing activities.</span>
</div>
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<h3>See what Analytics Premium: Predictive Intelligence can do.</h3>
</div>
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<h4>Live stream</h4>
<span>See what’s happening right now with your site visitors. Turn this ongoing data feed into action with the real-time events fire hose. See live traffic visualizations to help you improve remarketing as it’s occuring.</span>
</div>
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<h4>Anomaly detection</h4>
<span>Identify anomalies by recognizing statistically significant spikes or dips across any metric. Know which metrics are important and what strategies will drive the best outcomes.</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-3">
<h4>Contribution analysis</h4>
<span>Identify the “differences that make the difference” in trended data and anomalies. Sort through large sets of data while they’re still relevant.</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-3">
<h4>Propensity scoring</h4>
<span>Predict and target the customers that are most likely to convert, churn, or respond. This helps you determine where your time is best spent to create the biggest impact.</span>
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<h3>Adobe Analytics Premium: Customer 360</h3>
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<h3>Your customers have many dimensions. Use them all.</h3>
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<span>Customer 360 Customer 360 allows you to combine your web data with customer data from other channels, giving you a more complete picture of how they interact with you. Make use of this multichannel data through informative visualizations, cross-channel marketing capabilities, and advanced analytics.</span>
<a href="">View Brochure and Case Study ›</a>
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<img src="../images/solutions/54658.en.analytics.icon.cross-channel-interactions.60x60.png"/>
<h4>Understand cross-channel interactions.</h4>
<span>Know how activities on the web cause an offline conversion, and vice versa.</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.icon.personalize-the-experience.60x60.png"/>
<h4>Personalize the experience.</h4>
<span>Give a consistent and relevant experience to your customers in all of your marketing channels.</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.icon.discover-new-segments.60x60.png"/>
<h4>Discover new segments.</h4>
<span>Find whole new segments by combining web and customer data from other channels.</span>
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</div>
</div>
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<div class="col-xs-12 margin-bottom-20">
<h3>See what Customer 360 can do.</h3>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.customer-attributes.300x173.jpg"/>
<h4>Customer attributes</h4>
<span>Combine attribute data with behavioral data so you can get a richer understanding of your customers and create more dynamic segments.</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.audience-clustering.300x173.jpg"/>
<h4>Audience clustering</h4>
<span>Intelligently categorize individuals into distinct personas based on similarities in product preference, geo-demographics, and behavioral attributes.</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.customer-journey-analysis.300x173.jpg"/>
<h4>Customer journey analysis</h4>
<span>Analyze all customer touchpoints to improve the customer experience and cross-sell opportunities.</span>
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