solution-analytics.html
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<!DOCTYPE html>
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<meta charset="utf-8">
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<h2>解決方案</h2>
<span>Adobe Analytics</span>
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</div>
</section>
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<h3>什麼是 Adobe Analytics？</h3>
<span>它是一種行業領先的解決方案，能夠對您所有的營銷渠道進行實時分析和詳細細分。使用它可以為您的業務發現高價值客戶和重要客戶智能。</span>
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<h3>使用這些 Adobe Analytics 解決方案收集更深刻的見解。</h3>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20 margin-bottom-20">
<img src="../images/solutions/54658.amc-reimagine-analytics-icon.insight.60x60.png"/>
<h4>Adobe Analytics：移動應用</h4>
<span>使用集成應用分析、發送信息以及進行智能定位營銷，提高移動應用的發現和參與度。</span>
</div>
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<img src="../images/solutions/54658.amc-reimagine-analytics-icon.customer-360.60x60.png"/>
<h4>Adobe Analytics Premium: Customer360</h4>
<span>了解跨多種渠道的整體客戶情況，向潛在客戶和現有客戶提供相關且及時的內容。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20 margin-bottom-20">
<img src="../images/solutions/54658.amc-reimagine-analytics-icon.complete.60x60.png"/>
<h4>Adobe Analytics Premium: Complete</h4>
<span>使用 360 度客戶視角、強大的預測模型和跨渠道算法歸因推動您的數字營銷。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20 margin-bottom-20">
<img src="../images/solutions/54658.amc-reimagine-analytics-icon.video.60x60.png"/>
<h4>Adobe Analytics: Video</h4>
<span>實現各種數字設備和平台中內容和查看者參與程度廣告效果的標準化。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20 margin-bottom-20">
<img src="../images/solutions/54658.amc-reimagine-analytics-icon.addons.60x60.png"/>
<h4>Adobe Analytics Premium: Attribution</h4>
<span>衡量您的營銷活動和渠道對客戶贏取率的真實影響。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20 margin-bottom-20">
<img src="../images/solutions/54658.amc-reimagine-analytics-icon.predictive-intellegence.60x60.png"/>
<h4>Adobe Analytics Premium: Predictive Intelligence</h4>
<span>做出具有前瞻性的決策，並且能夠對實時客戶活動做出數據驅動的反饋。</span>
</div>
</div>
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<h3>Adobe Analytics Standard</h3>
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<h3>數據可提供業務信息，並幫助您成就客戶</h3>
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<span>Adobe Analytics 是 Adobe Marketing Cloud 中的一款分析解決方案，可幫助您了解客戶，發現隱藏商機並確定問題 - 這一切都通過實時、多渠道數據實現。將 Analytics 集成到您的 Marketing Cloud 及其他數字營銷功能之中，以提供關於每個業務目標和客戶互動的數據洞察。</span>
</div>
<div class="space-20"></div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.customer-experience.300x173.jpg"/>
<h4>改進客戶體驗</h4>
<span>通過根據數據和事實作出決策，您將了解 - 而不是猜測 - 最有價值的客戶如何與您互動，以及如何找到類似的人群。</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.see-all-your-data.300x173.jpg"/>
<h4>同時查看所有數據</h4>
<span>通過將不同營銷渠道實時整合到一起，可同時了解他們共同包含的信息以及關於客戶的描述。</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.keep-everyone-informed.300x173.jpg"/>
<h4>了解每個人</h4>
<span>使用簡單的分享和發送功能，使您的團隊、部門或組織實時獲得對目標和需求意義重大的洞察。</span>
</div>
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<div class="row">
<div class="col-xs-12 margin-bottom-20">
<h3>了解 Adobe Analytics 的功能</h3>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>報告和儀錶板</h4>
<span>組織和虛擬化儀錶板和詳細報告中的任何數據。通過電子郵件和移動設備共享儀錶板和報告。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>點對點分析</h4>
<span>隨時提出任何問題。實時深入鑽研數據，以找到獨特的客戶見解、關聯和機會。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>Analysis 工作區</h4>
<span>通過無限制的細分和比較，以任何組合合并維度、指標、細分和日期範圍。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>細分</h4>
<span>通過無限制的維度細分和客戶群比較來確定新客戶群和具有高價值的客戶群。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>實時自動化</h4>
<span>分析數據只是開始，請通過自動化實時工具和基於規則的決策工具展開行動。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>客戶保留</h4>
<span>分析客戶如何與您的屬性互動並更好地了解客戶參與背後的驅動力。</span>
</div>
</div>
<div class="space-80"></div>
<div class="row">
<div class="col-xs-12">
<h3>Adobe Analytics Premium: Complete</h3>
<div class="space-30"></div>
<div class="container solve-bg-color">
<div class="row">
<div class="col-xs-12">
<div class="space-30"></div>
<h3>歡迎使用一流的軟件</h3>
<div class="space-20"></div>
<span>這就是我們的全功能分析解決方案。下面介紹產品附加的特色。採用 360 度客戶視角、強大的預測模塊和算法跨渠道歸因，可幫助您充分利用數字營銷的優勢。利用 Adobe Analytics Premium Complete 作出數據驅動的以及專註於客戶的營銷決策。</span>
</div>
<div class="space-20"></div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.predictive-intelligence.300x173.jpg"/>
<h4>預測信息</h4>
<span>不局限於客戶昨天或上周所做的事情，開始根據客戶目前以及將來所做的事情作出決策。利用高級分析了解影響業務的因素，並根據對未來客戶和機會的了解作出決策。</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.360-degree-customer-analysis.300x173.jpg"/>
<h4>360 度客戶分析</h4>
<span>除了客戶在您網站的操作，您還可以了解更多有關客戶的信息。通過線上和線下信息創建客戶檔案，以便更好地了解客戶對象，以及如何向每位客戶展示更為個性化的體驗。</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.cross-channel-attribution.300x173.jpg"/>
<h4>跨渠道歸因</h4>
<span>了解付費媒體、自有媒體和免費媒體如何促進您的業務。使用歸因算法確定每次營銷觸摸的影響，以及客戶如何從潛在客戶轉變為忠誠客戶。</span>
</div>
</div>
</div>
</div>
</div>
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<div class="row">
<div class="col-xs-12 margin-bottom-20">
<h3>了解 Analytics Premium Complete 的功能</h3>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>算法歸因</h4>
<span>算法歸因採用高級的統計和機器學習確定每次體驗的影響程度，從而了解營銷活動的有效性。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>與 Adobe Marketing Cloud 集成</h4>
<span>將預測信息數據和洞察直接集成到使用 Adobe Target、Adobe Audience Manager、Adobe Campaign、Adobe Media Optimizer 和 Adobe Social 的過程中。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>客戶歸因</h4>
<span>合并客戶歸因數據和行為數據，通過更深入地了解客戶創建更動態的細分和洞察。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>受眾聚類</h4>
<span>根據產品偏好、區域劃分和行為屬性中的相似性，將個人智能分類為角色模型。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>客戶旅程優化</h4>
<span>分析與客戶互動的所有位置，以改進服務，找到跨渠道商機並展示更為一致的客戶體驗。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>實時流</h4>
<span>通過實時事件消防水龍虛擬化，了解現場顧客正發生的事情。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>貢獻分析</h4>
<span>智能地確定趨勢數據中的異常和重大變化產生的潛在原因。</span>
</div>
<div class="col-xs-12 col-sm-6 col-md-4 margin-top-20">
<h4>習慣得分</h4>
<span>預測最有可能改變、參與或反饋的客戶，並進行恰當、有效的定位。</span>
</div>
</div>
<div class="space-80"></div>
<div class="row">
<div class="col-xs-12">
<h3>Adobe Analytics Premium: Predictive Intelligence</h3>
<div class="space-30"></div>
<div class="container solve-bg-color">
<div class="row">
<div class="col-xs-12">
<div class="space-30"></div>
<h3>預見未來並不需要超能力，只需一種營銷工具</h3>
<div class="space-20"></div>
<span>Predictive Intelligence 利用創新的機器學習和數據可視化來幫助了解營銷活動的影響，執行“如果，會怎麼樣”情景來預測結果，並通過預測性得分確定顧客參與的可能性。</span>
</div>
<div class="space-20"></div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.real-time-data.300x173.jpg"/>
<h4>通過實時數據即時採取行動</h4>
<span>利用實時事件消防水龍，了解網站訪客的活動，從而針對可行事件作出以數據為導向的反饋。</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.360-degree-customer-analysis.300x173.jpg"/>
<h4>分離重要信息與次要信息</h4>
<span>了解影響業務異常的驅動力，並衡量所造成的影響。</span>
</div>
<div class="col-xs-8 col-xs-offset-2 col-sm-offset-0 col-sm-4 margin-bottom-20">
<img src="../images/solutions/54658.en.analytics.feature.plan-for-the-future.300x173.jpg"/>
<h4>通過數據科學規劃未來</h4>
<span>利用強大的數據科學流程，如數據挖掘和統計建模，了解過去的成效以更好地改進未來的營銷活動。</span>
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<div class="row">
<div class="col-xs-12 margin-bottom-20">
<h3>了解 Analytics Premium: Predictive Intelligence 的功能</h3>
</div>
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<h4>實時數據流</h4>
<span>了解網站訪客的活動。通過實時事件消防水龍將現有數據轉化為行動。了解實時流量虛擬化，以幫助實時改進再營銷。</span>
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<h4>檢測異常</h4>
<span>通過識別所統計的任意指標的重要高峰或低谷來確定異常。了解重要的指標以及可優化成效的戰略。</span>
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<h4>貢獻分析</h4>
<span>通過趨勢數據和異常確定“造成差異的差異”。對相關的大量數據集進行分類。</span>
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<h4>習慣得分</h4>
<span>預測和定位最有可能轉化、參與或反饋的客戶。這可幫助您將時間用在刀刃上，以創造最大的影響。</span>
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<h3>Adobe Analytics Premium: Customer 360</h3>
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<h3>您的客戶具有許多維度，通通利用起來</h3>
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<span>Customer 360 使您能夠將網絡數據與其他渠道的客戶數據結合起來，從而更全面地了解他們如何與您互動。通過信息虛擬化、跨渠道營銷能力和高級分析，充分利用這些多渠道數據。</span>
<a href="">視圖手冊和案例分析 ›</a>
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<h4>了解跨渠道互動</h4>
<span>了解網絡活動如何引發線下對話，反之亦然。</span>
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<img src="../images/solutions/54658.en.analytics.icon.personalize-the-experience.60x60.png"/>
<h4>使體驗個性化</h4>
<span>在所有營銷渠道向客戶提供一致、相關的體驗。</span>
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<h4>尋找新細分客戶</h4>
<span>通過合并網絡及其他渠道的客戶數據，找到全新細分客戶。</span>
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<h3>了解 Customer 360 的功能</h3>
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<h4>客戶屬性</h4>
<span>合并屬性數據和行為數據，從而更深入地了解客戶並創建新的動態細分。</span>
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<h4>受眾聚類</h4>
<span>根據產品偏好、地理區域劃分和行為屬性中的相似性，明智地將不同的個人分類為不同的角色模型。</span>
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<h4>客戶旅程分析</h4>
<span>分析所有客戶接觸點，以改進客戶體驗和跨渠道銷售機會。</span>
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